Forest Seminar

Driving rapid demand with a snappy digital brochure, positioning boutique offerings for high-end services to a niche customer base. This project involved close communication with the business owner to launch a new brand, developing a single-scroll website connecting customers with additional resources, and establishing a core visual language for future growth.

  • Brand strategy

  • Web design

  • Print design

Objectives

  • Rapid Brand Establishment: Design a brand identity and publish a comprehensive landing page within a rapid timeline.

  • Elite Positioning: Position Forest Seminar as a high-end, niche private service backed by unparalleled expertise.

  • Re-usable Assetts: Generate a collection of branding materials that can be re-purposed for future iterations of the project.

Approach

  • Mobile-Forward Design: Implement a mobile-forward, responsive design that prioritizes accessibility and user experience.

  • Aesthetic Inspiration: Craft an understated style informed by Classical aesthetics, creating a visual language that resonates with the target audience.

  • Content Balance: Strike a balance between text-heavy content and a clean, breathable layout, utilizing white space and oversized imagery for a visually engaging experience.

Outcomes

  • Actionable Leads: A persistent action button capturing clients, facilitating ongoing engagement and converting leads.

  • High Demand: Organic traffic sold out all available spots, reflecting the exclusive appeal of Forest Seminar.

  • Digital Infrastructure: Established a robust brand identity and core digital infrastructure, laying the groundwork for future growth and expansion.

Airbnb Monitor