Kinderland Centennial

Collaborative art direction, print layout design, typesetting and more for Camp Kinderland's centennial gathering, commemorating a historic summer camp's 100th anniversary. In addition to generating extensive print collateral on a tight timeline, this project entailed archival photo restoration, setting a new standard of quality for similar events.

  • Graphic design

  • Print/layout design

  • Typesetting

  • Photo restoration

  • Event planning

Objectives

  • Thematic Immersion: Immerse visitors in Camp Kinderland's rich mission and values throughout the centennial anniversary celebration.

  • Brand Standardization: Standardize the unique brand identity by drawing inspiration from decades of historical marketing materials.

  • Tonal Balance: Strike a harmonious balance between the historical significance of the event and a playful, carefree style befitting the spirit of the summer camp.

Approach

  • Centralized Branding Repository: Compiling a centralized repository for high-quality graphic assets, introducing a new vectorized version of the organization's existing logo.

  • Archival Restoration: Restoring archival photos to bring the camp's historical journey to life.

  • Collaborative Workshops: Conducting regular workshops with central leadership to refine brand representation consistently across various materials.

  • Asset Management: Efficiently managing thousands of assets spread across Adobe InDesign, Photoshop, and Illustrator to ensure a cohesive design approach.

Outcomes

  • Print Journal: More than 100 articles spread across 200 pages rich with photos, custom graphics and illustration

  • Custom Calendar: Incorporating artwork by members of the organization, accompanied by relevant historic facts and dates.

  • Bold Signage: Enhancing visual continuity throughout the event space

  • Positive Reception: Widespread praise from colleagues, organizational leadership, and event attendees for the meticulous design and execution of the centennial celebration materials.

Print Journal

Custom end mark:

Calendar

Program

Signage

Leah Hager Cohen

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