Discover
Experiential AI

Celebrating the launch of the Institute for Experiential AI with meticulous event planning, innovative marketing, and standout digital design for a signature academic conference, "Discover Experiential AI." This project fostered diverse community engagement and set a benchmark for future university events.

  • Project management

  • Brand strategy

  • Event planning

  • Web design

Objectives

  • Global Reputation: Establish the Institute for Experiential AI as a global hub for Responsible AI research.

  • Industry Engagement: Attract key industry leaders to foster impactful partnerships centered around responsible AI initiatives.

  • Equity and Inclusion: Actively support underrepresented voices and advance equitable access in data science, promoting a diverse and inclusive academic environment.

Approach

  • Comprehensive Planning: Managing a team of 10+ staff and consultants in planning a full-day, multi-track event to showcase the forefront of AI research.

  • Strategic Marketing: Employing cross-platform marketing tactics targeting key audiences and organizations to ensure maximum visibility and participation.

  • Custom Registration Experience: Developing a custom online registration page doubling as a comprehensive guidebook for attendees.

Outcomes

  • Exceeded Attendance Goals: Drew in over 500 conference attendees, including key representatives from the business sector, surpassing initial goals.

  • Student Engagement: Hosted an additional 100+ students at the university's first-ever AI career fair, fostering connections between industry, academia, and the next generation of AI professionals.

  • Strategic Partnerships: Established strategic partnerships resulting in high-impact growth, setting a new benchmark for comparable events at the university and solidifying the Institute's position as a global leader in Responsible AI research.

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