Discover
Experiential AI
Celebrating the launch of the Institute for Experiential AI with meticulous event planning, innovative marketing, and standout digital design for a signature academic conference, "Discover Experiential AI." This project fostered diverse community engagement and set a benchmark for future university events.
Project management
Brand strategy
Event planning
Web design
Objectives
Global Reputation: Establish the Institute for Experiential AI as a global hub for Responsible AI research.
Industry Engagement: Attract key industry leaders to foster impactful partnerships centered around responsible AI initiatives.
Equity and Inclusion: Actively support underrepresented voices and advance equitable access in data science, promoting a diverse and inclusive academic environment.
Approach
Comprehensive Planning: Managing a team of 10+ staff and consultants in planning a full-day, multi-track event to showcase the forefront of AI research.
Strategic Marketing: Employing cross-platform marketing tactics targeting key audiences and organizations to ensure maximum visibility and participation.
Custom Registration Experience: Developing a custom online registration page doubling as a comprehensive guidebook for attendees.
Outcomes
Exceeded Attendance Goals: Drew in over 500 conference attendees, including key representatives from the business sector, surpassing initial goals.
Student Engagement: Hosted an additional 100+ students at the university's first-ever AI career fair, fostering connections between industry, academia, and the next generation of AI professionals.
Strategic Partnerships: Established strategic partnerships resulting in high-impact growth, setting a new benchmark for comparable events at the university and solidifying the Institute's position as a global leader in Responsible AI research.
Kinderland Centennial
Move for Montaño