Move for Montaño
A comprehensive brand strategy project for longtime community advocate Sam Montaño, a first-time candidate vying for a seat in the Massachusetts State House. Featuring bold colors, a refined logo and versatile word marks, plus a dynamic bilingual website.
Brand identity
Logo design
Graphic design
Web design
Objectives
Resonate with a diverse voter base: Encapsulate the candidate’s personality and bold ideals through confident, yet approachable design, concretizing a strong reputation within the local community.
Balance ideals with pragmatics: Effectively convey the campaign's mission and vision to build trust and boost voter turnout, while striking a balance between readability and platform details.
Approach
Innovative Design: Dual-language mobile-friendly website design emphasizing multi-demographic representation.
Collaborative Branding: Working closely with the core campaign team to refine the logo, color scheme, and other brand guidelines for a cohesive visual identity.
Modifiable Content: Prioritizing client editing capabilities, enabling the team to maintain and update content as the campaign evolved.
Outcomes
Visual Identity: Successfully established a strong visual identity, contributing to widespread recognition of the campaign.
Election Victory: Secured with an impressive 25-point margin in the race.
National Recognition: Website honored by the Library of Congress in a collection on the Rainbow Wave.
Refined logo design
The campaign team provided initial mockups for a logo and color scheme. Working closely with the candidate and their team, I refined these materials to capture a more polished, professional look while maintaining the authenticity of the campaign’s vision.
Ideation
Result
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